CRASH - The Online Edition
— Issue 43 Contents|
MONTY MOLE is running for a good cause this summer as the software business loads up for charity.
Most attention has gone to Backpack, a ten-game £9.99 compilation scheduled for release around 1 September. (The compilation’s official name is Kidsplay.) The Backpack organisers, led by Activision’s Rod Cousens and Gremlin boss Ian Stewart, hope to raise some £270,000 for the National Society For The Prevention of Cruelty To Children (the Back bit in the title stands for Battle against cruelty to kids). That’s enough to setup a new Child Protection Team — a 24-hour service which responds to urgent problems like child abuse.
They’ve got a strong line-up to challenge the Soft Aid compilation, which held Number One in the charts for three months in 1985 and pulled in £350,000 for Bob Geldof’s Ethiopian famine-relief. And the Backpack team, calling themselves Kids Aid, can also take encouragement from the success of last year’s antidrug compilation Off The Hook which has raised some £70,000 so far.
Cousens hopes to sell more than 20,000 Backpacks on the Spectrum alone — and every copy adds to the charity’s coffers. (Distributors and retailers will be allowed to make a small profit on the game. Otherwise, Cousens fears, they couldn’t afford to handle it.)
On the Spectrum, Backpack comprises: Bounty Bob Strikes Back (US Gold), Deactivators (Ariolasoft), Lunar Jetman (Ultimate), Mailstrom (Ocean), Marsport (Gargoyle), Monty On The Run (Gremlin), Night Gunner (Digital Integration), Starion (Melbourne House), Starstrike (Realtime) and Xeno (A’n’F Software).
Other charities have discovered the high profile — and high returns — of the micro world. For instance, War On Want is asking software houses for unwanted stocks of games, which it’ll sell at the ZX Microfairs and other shows to support its Third World antipoverty work. War On Want discovered the industry last year when it raised some £,000 with the WOW Games compilation.
The London-based fanzine Compute donates its profits to groups like Children In Need and Ferry Aid (see future FANZINE FILEs). In Cwmbran, Wales, the computer shop Soft Centre hopes to raise at least £ in August for medical research to help children. And when the St John Ambulance Brigade celebrated its centenary recently, Ocean obliged with 10,000 pieces of software for underprivileged kids.
The software houses will go a long way to emptying people’s pockets — but this summer they’re giving a bit back.
LOOK SHARP and B#
RETURNING to the pages of CRASH because he ‘needs the money’, fave Ludlow heart-throb Robin Candy has gone and got himself into a local band by the totally awesome name of Adlib to Fade.
After working under the yoke of Roger ‘Trevor Horn’ Kean for several months, Rob bought himself a spanking new Yamaha DX21 and is now spouting the joys of Low Frequency Modulators.
Adlib to Fade consists of six members and has been together for some six months. Fresh from their first gig at little Leominster, at which the crowd went wild with delight, the Adlibbers have decided to take the summer off and work on new material, preparing to launch themselves on an unsuspecting world sometime around September.
As Robin pointed out over a carrot salad by the poolside of his adobe-style West LA home, any record producers reading this should sign up Adlib to Fade immediately because ‘we’re Ludlow’s premier band and leave the likes of U2 and Curiosity gasping in admiration.’
Pictured here are the infamous Adlib to Fade lads themselves posing around Ludlow Castle. From left to right are Jonathon Harris (bass), Jason Howard (keyboard and earrings), Andrew Thomas (drums and wrecked cars), Lee Watkins (guitar, vocals and perms) and last but by no means least Robin Candy (keyboard, vocals and money).
Swede and low: the very lovely Hunter S Minson with his Scandinavian bride Madeleine Kihlberg. They’re married this month. That explains why Minson’s being going to Stockholm so much recently...
THE BUG THAT ROARED
The dark side of FANZINE FILE — how one small mag shook the software giants
THREE YEARS seems like forever in an industry where 1984 is ‘ancient history’. And for a fanzine three years is more than ambitious; it’s well nigh impossible. But this summer four North London fanzine editors are trying to hold off the end of a three-year era — the end of the small, smudgy but outspoken Bug cutting a swath through the software jungle.
What could a team of teenagers write that would alarm the industry so much that Gargoyle Games struck them off its mailing list for review copies?
Gargoyle slammed The Bug’s ‘extreme political views’ in its letter to the fanzine in February 1986. And The Bug’s controversial break with Creative Sparks Distribution (CSD) in May was certainly over its strong content, whoever you believe.
The stories differ. The Bug’s editors charge that CSD, its distributors, objected to the fanzine’s review of their Commodore game Cyber I ion the Super Sparklers label in The Bug’s April issue. But CSD Managing Director Henry Kitchen gave CTW (Computer Trade Weekly) another reason; the fanzine’s language went too far, he felt.
‘I couldn’t justify supporting them,’ Kitchen said after listing some mild swear words The Bug had allegedly used.
The Bug has never kept its views to itself. Though most amateur computer mags put their effort into visual presentation, The Bug’s six-by-eight inch pages have limited it to a drab standardised format without sophisticated artwork.
So almost uniquely among fanzines it’s based on words, on passionate and often well-written text which rarely indulges in the puerile fooling of many fanzines. And as well as reviewing games, The Bug tackles the issues; the merits of marketing, the legal obligations of software shops.
Sometimes The Bug is coloured by controversial politics, too. Its reviews of Falklands 82 and Battlefield Germany harshly criticised the warlike PSS mentality. And what upset Gargoyle was a Bug ad attacking Rupert Murdoch’s treatment of his News International print workers — an ad placed by The Bug’s editors themselves.
Even now, as The Bug plans a series on famous people and computers, they won’t print the Prime Minister’s contribution — because ‘it’s a Party Political Broadcast by the Tory Party,’ according to coeditor Jaron Lewis.
And in a recent letter to CTW, Lewis and his fellow Bug founder Jeffrey Davy pontificated on sexism in games (‘Mag Max stars a MALE, Greyfell stars a MALE cat...’)
So it was no wonder that when the break with CSD came, Lewis and Davy leaped into the argument with a press release, a diatribe against the software industry in CTW — and some damning allegations against CSD.
‘We did have a contract wLth CSD, which they broke,’ says Lewis. ‘They didn’t seem to think very much of the contract.’ The Bug had a hard time getting CSD to give them their usual 250 copies from the 1,500 print run of that contentious April issue. And the distributors added insult to injury, ewis alleges, when CSD executive Leigh Richards hung up on the two editors.
THE GOODNESS OF THEIR HEARTS
CSD, after their first criticisms of The Bug’s growing pains, were anxious to play the issue down. ‘The whole thing has been initiated by them,’ says Managing Director Henry Kitchen. ‘The Bug are trying to make mileage out of it.’
Certainly CGD sought neither fame nor fortune from their brief Bug sponsorship, which started last Christmas. The company based in Farnborough, Hampshire had only an unobtrusive credit at the end of The Bug — -yet they met printing costs of some £1,2OO an issue. And most copies of the 40p Bug were distributed by CSD through its software retailers, too; the fanzine had only a few for subscriptions, schools and friends.
‘Sponsorship is something we do because it’s helpful to people,’ explains Kitchen. ‘Whenever we’ve given something we give it — and we don’t feel the need to shout about it.’ So his colleague Richards won’t name CSD’s other fanzine sponsorships, which he describes as done ‘out of the goodness of our hearts’.
Pressed on the Bug issue, Kitchen admits ‘the magazine was not what we expected and that’s why we pulled out’.
‘BY AND FOR CONSUMERS’
And there it is. The Bug has gone hack to photocopying; they’ve found two software-industry sponsors for their Issue 30, but nothing permanent; and as ‘a magazine by and for consumers’ they’ll carry on arguing with the industry’s faults.
‘I expect we’ll survive,’ says Jaron Lewis. ‘We’ve survived coming up to three years.’ Davy even sees a silver lining in the CSD cloud; ‘Looking forward now, it’s going to be easier to survive, because we’re more wary. We’re looking more cloesly at things after CSD.’
While they’re unsure about the date of their next issue — exams, as much as enemies, are holding the 15- and 16-year-olds up — The Bug’s editors plan to fund the fanzine without sponsorship, if necessary.
‘Because advertising is immoral,’ explains Davy light-heartedly, ‘we’re going for the Bug Adopt-A-Page scheme. They put forward a nominal sum (£20 a page) and put what they like on the page... so long as it’s not sexist or racist or heterosexist.’ Among the adopted pages in the next Bug is one bought by... CSD.
But here comes the crunch: does The Bug matter to the industry? One top marketing person observes, ‘When the question comes down to it, ‘would you advertise in that publication?’, I’d say ‘no’.’
And do The Bug’s reviews, positive or negative, make any difference to software sales? Or have their letters to the trade press and their pretensions to megamagazinedom (the Bug Publications UK ‘newsroom’ claims a News Editor and eight telephone lines on Jaron Lewis’s one number...) given the issue a false importance?
KICKING THE TEETH THAT BITE THEM?
Most software houses feel that despite a recent boom in fanzines — one large company receives three or four a day — sending them review copies does more for goodwill than for good sales.
And Nexus’s Ian Ellery voices a still-common suspicion: ‘A lot of fanzines just set themselves up so they can get free software. It’s worth their while — but not worth anybody else’s while.’
The PR people agree, though, that The Bug’s the best and that review copies aren’t wasted there. Jeffrey Davy, of course, backs them up — and believes a single fanzine could make a difference.
‘The growing number of fanzines doesn’t help anybody,’ he says. ‘We look in the CRASH FORUM, arid every issue there’s a letter saying ‘me and a few friends are going to start a fanzine’. Hundreds of them... it’s ridiculous. It’s much better to get in touch with a working fanzine and work for them.
‘The main problem is people who get software and haven’t got the compulsion to carry on. Things like Your Sinclair’s Fanzine Of The Month are really bad, because it suggests you should start your own fanzine and send it in.
‘People spend months making the fanzine really pretty and win the prize, and that’s a kick in the face for the people who do it every month.’BARNABY PAGE